What Is Influencer Marketing?

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By Aquan Pannell | Jan 16. 2024

Animated woman with a caption above her reading, “What is Influencing Marketing?”

Influencer Marketing

Have you ever taken a look at television, news, magazines, and maybe even your favorite box of cereal? Do you ever notice that many times, there is a recognizable figure that you have seen before? What if that person signified importance to you that it actually persuaded you to buy their product or to watch their movie?

Congratulations, you have been swayed by influencer marketing – and that does not mean it’s a bad thing. In fact, if you own a brand or business, it’s actually very beneficial. In details below, we’ll familiarize you with the terms and why it is so important to modern day society.

Influencer Marketing Definition

Influencer Marketing is a marketing strategy used to persuade an audience to buy or use a service provided by a business and/or brand. Influencer Marketing generally involves social media influencers that has an ongoing engagement with their niche target audience and followers.  

Types of Influencers:

“Smaller Influencer = Bigger Reach”

Three Reasons Why Your Brand Should Have It

  1. It generates trust and credibility.
  2.  Influencer Marketing 

    allows brands to locate and advertise directly to their target audience.

  3. Influencer Marketing helps reach new audiences.

When it comes to effectively utilizing Influencer Marketing, you do not necessarily have to have macro influencers to market your brand. In fact, according to opa.marketing, “Micro Instagram influencers have an engagement rate of 3.86 percent on average, compared to mega influencers’ 1.2 percent.”

Where To Hire Influencers

Finding Influencers for your business could be a daunting task. That is why it is important to know how to find influencers that match with your product’s image. In our list below, here are some websites to look into for finding perfect influencer:

  1. Collabstr | Influencer Marketing Made Easy
  2. InfluenceBird | Hire influencers today & pay later
  3. InfluencerHiring | Find and Hire Influencers

Final Thoughts

Influencer Marketing is a useful tool to increase your brand awareness. Whether you are an aspiring influencer or a business, it could help deepen support for your product and image. Just remember to research what type of influencer fits your business needs and if they are a right fit for you – It could either be beneficial or a detriment on your business’s image.

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